Similarweb is a digital market intelligence company that provides data and insights into online behavior, market trends, and competitive analysis. The company was founded in 2009 and is headquartered in London, with additional offices in New York, San Francisco, Tokyo, and Tel Aviv.
Similarweb offers a suite of products that help businesses gain insights into their online presence and the broader digital landscape. The company’s flagship product is the Similarweb Platform, which provides data on website traffic, user engagement, and other metrics for millions of websites and mobile apps. The platform also offers insights into keyword rankings, referral sources, and other aspects of online marketing.
In addition to the Similarweb Platform, the company offers a range of other products, including Similarweb Pro, which is designed for marketing and sales professionals, and Similarweb API, which allows developers to integrate Similarweb data into their own applications.
Similarweb’s data is derived from a variety of sources, including web crawlers, ISPs, and partnerships with third-party providers. The company’s proprietary algorithms then process this data to provide insights into website traffic and other online behavior.
Similarweb’s customers include Fortune 500 companies, SMBs, and digital marketing agencies. The company’s data is also used by academic researchers and government organizations to study online behavior and market trends.
Overall, Similarweb is a valuable resource for businesses looking to gain a deeper understanding of their online presence and the broader digital landscape. The company’s data and insights can help businesses make more informed decisions about their online marketing strategies and stay ahead of the competition.