Ahrefs is a popular SEO tool that provides users with insights and analysis about their website’s backlink profile, organic search traffic, and keyword rankings. The company was founded in 2010 by Dmitry Gerasimenko and is based in Singapore.
One of the key features of Ahrefs is its backlink analysis tool. This tool allows users to see the number and quality of backlinks pointing to their website, as well as the anchor text used in those links. This information can be valuable for SEO purposes, as backlinks are a key factor in Google’s ranking algorithm.
In addition to backlink analysis, Ahrefs also provides keyword research tools that allow users to identify high-traffic keywords related to their niche. Users can also track their website’s search rankings for specific keywords over time.
Another useful feature of Ahrefs is its site audit tool. This tool crawls a website and identifies technical SEO issues that may be impacting its search rankings. The tool provides recommendations for fixing these issues, as well as tracking their resolution over time.
Ahrefs offers a variety of pricing plans, starting at $99 per month for its Lite plan and going up to $999 per month for its Agency plan. Each plan includes different levels of access to Ahrefs’ features, depending on the user’s needs.
Overall, Ahrefs is a powerful tool for SEO professionals and website owners looking to improve their search rankings and drive more organic traffic to their site.