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Google Analytics Demos and Implementation Tools

A developer-focused resource for Google Analytics demos, interactive tools, and implementation guidance. The site includes utilities for building campaign URLs, inspecting dimensions and metrics, testing hits, composing requests, exploring query options, and working with extensions such as a spreadsheet add-on and Tag Assistant. It is aimed at analysts, web developers, and implementation teams who want to understand what Google Analytics can do and how to set it up correctly. The code is open source and available on GitHub.

Domain: ga-dev-tools.google

Added: 2026-05-14 · Updated: 2026-05-14

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tools open source implementation google analytics demos campaign urls metrics dimensions tag assistant

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